assistance.
Selling the Washlet in the U.S.
TOTO began selling the integrated Neorest Washlet in 2003.
Washlet sales had grown at a double-digit rate between 2000-2007.
But, Washlet sales were less than 5% of TOTO USA's total business.
Overall Sales in Washlet were 25,000 units.
And Whole sale grew for 7 years.
But, Attachable Washlet sales were only 1,250 units.
성격이론 정리
1.1 Anxiety and Coping Strategies
1) Intro & Coping with Anxiety
- 불안의 3가지 종류
• Reality anxiety (object anxiety)
: 실 세계에 대한, 실제적인 두려움.
대처하는 방법으로 Emotional reaction을 알 수 있음.
• Neurotic anxiety
: 무의식의 id의 충동이 의식 차원으로 올라오려
성격이론 정리
1.1 Anxiety and Coping Strategies
1) Intro & Coping with Anxiety
- 불안의 3가지 종류
• Reality anxiety (object anxiety)
: 실 세계에 대한, 실제적인 두려움.
대처하는 방법으로 Emotional reaction을 알 수 있음.
• Neurotic anxiety
: 무의식의 id의 충동이 의식 차원으로 올라오려
3. Key Problems
3.1. Problems of strategy, staffing and skills:
market share decrease in Smart Phone market
Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment fo
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system: By raising the efficiency of inventory control and sales man
attach on the board. And there had to be enough time to get answer from the students. So we conducted our survey along two days.
- The object of investigating
We chose our consumer as dongguk university students. Because we can get our result from them easily. And university students are usually important potential consumers to company because especially women students are main consumer
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
attached.
• The company has a strong team of innovators.
◎ Threats
• Faster Paced Child Development
• Growth of the Digital World
• Fashion Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacturers design offerin
Reasons of selection
이제는 언제 어디서나 손에 커피를 들고 다니며 고급 커피를 즐기는 사람들을 흔하다.
기존의 인스턴트 커피에 식상해 있던 소비자들에게 색다른 맛과 새로운 라이프 스타일을 제공해 커피를 단순히 음료가 아닌, 하나의 문화로 정착시킨 스타벅스와 최근 입소문을 타고 커피의
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in